SEO, GEO and go-to-market for startups.

According to the German Startup Monitor (2025), 63.5% of startups cite sales and customer acquisition as their key challenge, ahead of product development (40.9%) and raising capital (39.8%). Organic acquisition is usually postponed until later because three things are missing: a domain with trust, a clear picture of who you are writing content for, and someone to build it alongside your day-to-day business.

We solve exactly these three points as a service. We derive the ICP from real buyer questions and your first customers, build authority through the press, comparisons and specialist media from the first month and build the website so that visitors become appointments. This is the responsibility of a GTM engineer, a person with development, content, PR and design behind it. We work interdisciplinary with your people from product, marketing and sales and help build your own team that will later take over the channel.

A young domain starts without links, mentions and usage data. However, Google and AI systems base their classification on exactly who is talking about a company. According to Ahrefs (study of 75,000 brands), web mentions correlate with presence in Google AI Overviews at 0.664, while backlinks only correlate at 0.218. For a startup this means: Mentions in specialist media, comparisons and directories are quicker leverage than pure link building, and they often work in AI answers before your own pages rank.

The second problem is the ICP. Many startups have several conceivable target groups and write content for everyone. However, whether a target group can be reached organically determines whether they are looking for the solution. We check this with search volume from the Google Ads interface and with buyer questions in AI systems. The desired ICP is not looking, let's say that, and the channel for this target group is called outbound, not content.

The timing counts. B2B buyers make decisions earlier and on their own: According to Gartner (2026), 67% prefer to purchase without a salesperson, and 45% used AI in their last purchase. According to 6sense (2024), 81% already have a preferred provider upon first contact. Organic visibility builds up over months and then has a lasting effect. If you only start after the next round of financing, you will lose out on exactly the months in which paid channels are most expensive.

In Germany there is a legal peculiarity. According to Section 7 UWG, advertising via email is only permitted to companies with prior express consent. Mass cold emails from US playbooks are not a reliable channel here. This makes it all the more important that buyers find you themselves: via Google, AI answers and the sources they trust.