GTM engineer
A GTM engineer who builds and runs your go-to-market.
One accountable person on our side, backed by development, content, PR and design. Website, SEO and GEO, press, outbound and CRM run as one system, measured in booked meetings.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What GTM engineer gets you.
A GTM engineer (go-to-market engineer) is one person who builds marketing and sales as a technical system and runs it: the website, content for Google and AI answers, press, outbound and the CRM behind it. With us that is one accountable person, backed by development, content, PR and design. The model fits because buying has moved. According to Gartner (2026), 67% of B2B buyers prefer a rep-free purchase and 45% used AI during their most recent one. According to 6sense (2024), 81% already have a preferred vendor at first contact. If you only start convincing in the sales call, you are too late. So we first build the places where the shortlist forms, then the path to the meeting. We measure qualified meetings and pipeline, not rankings or reach. We start with three months, after that the engagement runs month to month.
Evidence
What the data says about GTM engineer.
- 67%
- Share of B2B buyers who prefer a rep-free purchase (Gartner, 646 respondents).
- Source: Gartner, 2026
- 81%
- Share of B2B buyers who already have a preferred vendor at first contact.
- Source: 6sense Buyer Experience Report, 2024
- 63.5%
- Share of German startups naming sales and customer acquisition their central challenge (1,846 respondents).
- Source: German Startup Monitor, 2025
- 5 → 54
- voids.ai, B2B inventory planning software, May to July 2026: new use-case pages and clean lead measurement.
- Source: getSichtbar case voids.ai, 2026
Approach
Four building blocks, one system.
Each block works on its own. Together they form a loop: content earns the shortlist, outbound reaches buyers who are not searching yet, the website turns both into meetings, and the CRM shows what works.
Website & conversion
Fast pages on Next.js, built for the meeting: one page per use case, clear pricing logic, a form that passes on source and context.
SEO, GEO & press
Content for the buying questions in your category so Google and ChatGPT name you, plus mentions in the sources those answers rely on.
Outbound
Target account lists from your ICP, signals such as job ads or regulation, sequences via LinkedIn and phone. Email only where consent holds.
CRM & automation
Every enquiry gets a source, an owner and a next step. Enrichment, routing and reminders run automatically, and so does the weekly report.
From our work
What we learned building go-to-market systems.
Observations from client projects and from our own sales. Anonymised where client data is involved.
The lead number was almost entirely a tool.
At a B2B software client, GA4 counted 284 leads in August. 282 came from a free tool on the website, 272 from a single person. Real demo requests: two. Only after cleaning it up could the KPI steer anything.
GA4 analysis, August 2026
More impressions do not mean more meetings.
New content first multiplies impressions, often with a falling click-through rate, because reach gets broader rather than better. That is why we steer by conversions and meetings per page, not by visibility.
Client reports, May to August 2026
The shortlist forms before first contact.
According to 6sense (2024), buyers are nearly 70% through the process when they reach out, and they initiate first contact more than 80% of the time. Outbound without visible evidence on the website and in AI answers falls flat.
One page per use case beats the product page.
Buyers search for their problem, not your product name. At voids.ai the additional enquiries came through new pages per use case, such as demand forecasting and replenishment, not through the home page.
Case voids.ai, May to July 2026
We run it ourselves.
Our own sales runs on the same engine: lists from our own research, a CRM with setter and closer, automatically recorded calls with briefings. What we recommend to clients, we test on ourselves first.
Deliverability is an asset.
Google asks senders to keep the spam complaint rate below 0.1%, and delivery suffers markedly from 0.3%. A burnt main domain then hits quotes and invoices too. So no bulk sending from your own domain.
Google, email sender guidelines, 2026
How this differs from the usual alternatives.
Hiring a first salesperson
The search takes months, ramping takes more. If the person does not fit the stage, you find out after a year. We deliver from month one, help with selection and onboard the person on systems that already run.
A classic SEO or web agency
Delivers its channel and reports rankings. Whether that turns into meetings is outside its brief. With us, the meeting is the brief.
An outbound agency
Sends volume, often as bulk email. In Germany, advertising by email to businesses requires prior consent (§ 7 UWG). We build outbound on LinkedIn, phone and signals.
Tools alone
Clay, HubSpot or Apollo are good when someone runs them. Most licences run without a workflow. We set them up and run them with you.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
GTM engineer in practice.
Documented projects with figure, period and the work behind them.
Scope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
AI Strategy Consulting
We work with the management team to find where AI actually moves money in your business model — and where it only burns budget.
Learn moreAI Automation & Agents
We automate the recurring steps that eat your capacity — with AI agents wired into the systems you already run.
Learn moreConversion Optimisation
We find where visitors drop out and rebuild those steps. Measured, not decided by taste.
Learn moreWebsite and Software Development
Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.
Learn moreLLM market research for enterprises
We measure the answer market of a category: which providers AI names for real buying questions, what those answers rest on and where competitors stand.
Learn moreGEO strategy consulting for enterprises and OEMs
Strategy consulting for the C-level, grounded in big data from AI answers and our own field research: we measure whom AI and shopping agents recommend in your category and derive the decisions for product launches, markets, agentic commerce and communication.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about GTM engineer.
What exactly does a GTM engineer do?
A GTM engineer builds marketing and sales as a technical system and runs it: website, content for Google and AI, press, outbound and CRM. They decide which channel gets time, do the work and measure it in meetings. With us, that is one accountable person with a team behind them.
Do I pay for hours or for results?
For a fixed monthly scope, not for hours. What happens in a month is agreed in the pipeline meeting, and the weekly report shows meetings, pipeline and source per channel. We start with three months because content and outbound need time to ramp. After that the engagement runs month to month.
Is outbound email allowed in Germany?
Under § 7 UWG, advertising by email requires prior express consent, including towards businesses. Calls to businesses are possible with presumed consent. That is why we build outbound on LinkedIn, phone and signals. This describes how we work and is not legal advice.
Do you help build our own team?
Yes, it is part of the service. We define which roles make sense in which order, write job profiles, join interviews if you want and onboard new people on the running systems. The goal is for your team to take over the go-to-market while we stay on as advisers or step back.
Which tools do you use?
Whatever fits your stage. Usually HubSpot or an existing CRM, plus tools for enrichment, LinkedIn and calling. To measure AI answers we use our own platform. Licences run on your company so that data and workflows stay with you, even after we step back.
How fast will I see results?
Outbound usually brings first conversations within weeks because it does not wait for rankings. Content for Google and AI answers realistically needs two to three months. At voids.ai, B2B inventory planning software, organic conversions rose from 5 to 54 between May and July 2026.
How are you different from a growth agency?
We come from SEO, GEO and press and have measurable client results there. We build the rest technically: websites on Next.js, our own measurement across five AI systems, automation in the CRM. And we run the same engine for ourselves, with our own lists, phone sales and meeting notes.
Who is this not for?
Companies without a paying customer, because the material for evidence and positioning is missing. And anyone who only wants bulk email. In Germany that is legally risky and permanently damages the deliverability of your own domain. If nobody can take meetings quickly, the work is wasted too.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.