Niccos: +761 % more impressions.

How a Shopify relaunch led to more organic demand. Period: May to July 2026 · 3 months.

Shopify & e-commerce

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At a glance

Client: Niccos
Industry: Shopify & e-commerce
Location: Breisach am Rhein
Period: May to July 2026 · 3 months
Primary result: +761 % more impressions
Data sources: Google Search Console, Google Analytics 4, getSichtbar AI visibility measurement

May to July 2026 · 3 months

+761 %

more impressions

ImpressionsClicks

MayJuly

Shopify & e-commerce

How a Shopify relaunch led to more organic demand.

AI visibility since May 2026: +3 pts

+33 %
more clicks: +267 %
more organic sessions: +50 %
more organic conversions

What we worked on

Rebuilt the website structure and core service pages.
Aligned each page with a relevant search intent.
Applied strategic SEO to questions that shape buying decisions.

Niccos's AI visibility since tracking began.

From May 2026 to September 2026, as of 28 September 2026. Measured with buying questions in ChatGPT, Claude, Perplexity and Gemini, plus Gemini with Google Search. Changes are in percentage points.

+3 pts

AI visibility score

-2 pts

Share of AI answers mentioning the brand

+8 pts

Share of AI answers linking to the website as a source

mostly positive

Sentiment of mentions in the last month

Mentioned more often in: Perplexity. Mentioned less often in: Claude. Threshold: at least 5 points per system. How we measure AI visibility

Meet Niccos.

NICCOS is a Shopify brand with its own product range and community. Customers find its shop through Google and, increasingly, AI answers. The store was relaunched on Shopify Plus.

Where the project started.

After the relaunch, the site structure did not follow customers' search intent.

Core and service pages did not answer specific buying questions.

Most organic demand came from searches for the brand name.

What we set out to achieve.

Rebuild category, core and service pages around search intent.

Grow demand beyond brand searches in Google and AI answers.

Increase organic sessions and conversions measurably.

What we did.

Structure

Rebuilt core and service pages, with a clear landing page for each intent.

Intent

Focused each page on a relevant search intent and supported claims with evidence.

Strategic SEO

Prioritized buying questions, built pages for them and measured results monthly in Search Console and Analytics.

What changed.

First month compared with the last month of the period.

+761 %

more impressions

+33 %

more clicks

+267 %

more organic sessions

+50 %

more organic conversions

What the results tell us.

A relaunch alone does not create demand. A site structured around buying questions does. Impressions, sessions and conversions all grew within three months.

Want results like these for your business?

15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.

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Felix Ament

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What happens in the call

We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
We show which sources support those answers and where competitors stand.
We name the evidence your brand is missing today.
You get the next step with the biggest effect. No obligation.