Meta Ads
Create demand where nobody is searching yet.
Facebook and Instagram for small companies: enough creative, clean signals, honest lead quality. No endless run of the same ad.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What Meta Ads for small companies gets you.
Meta Ads reach people who are not searching yet. Since Meta moved delivery onto Andromeda and made Advantage+ the default in 2026, success is no longer decided by audience settings but by the range and variety of your creative and the quality of the events you send back. So we build campaigns with four to six genuinely different approaches instead of one ad in ten colour variants.
Approach
How we run Meta.
Deliver broadly, show differently, report honestly, cut hard.
Fix the signals
Server-side events with consent and deduplication, so delivery can learn at all.
Build range
Four to six approaches with different promises, not variants of one motif.
Report quality
The success is not the lead, it is the lead that became a conversation.
Cut
What does not carry after two weeks gets replaced, not tweaked.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
Meta Ads for small companies in practice.
Documented projects with figure, period and the work behind them.
Niccos - Shopify & E-CommerceMay to July 2026 · 3 months
+761 %
more impressions
Shopify & e-commerce
View caseAGS IT-Service - IT-Service für ArztpraxenApril to July 2026 · 4 months
+115 %
more impressions
Healthcare IT
View case
Zahnzentrum St. Georg - ZahnarztpraxisMay to July 2026 · 3 months
+191 %
more clicks
Dental practice
View caseScope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
AI Strategy Consulting
We work with the management team to find where AI actually moves money in your business model — and where it only burns budget.
Learn moreAI Automation & Agents
We automate the recurring steps that eat your capacity — with AI agents wired into the systems you already run.
Learn moreConversion Optimisation
We find where visitors drop out and rebuild those steps. Measured, not decided by taste.
Learn moreWebsite and Software Development
Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.
Learn moreLLM market research for enterprises
We measure the answer market of a category: which providers AI names for real buying questions, what those answers rest on and where competitors stand.
Learn moreGoogle Ads for small companies
We build Google Ads accounts for small companies: conversion data first, then structure and bidding. Measured in enquiries, not clicks.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about Meta Ads for small companies.
Do Facebook ads still work for small companies?
Yes, but differently than three years ago. Fine-grained audience control is largely gone; since the Andromeda change Meta delivers broadly and finds the right people itself. What you steer is the creative and the success signal. Small budgets actually work better than before because less fine-tuning is needed — but the material needs real range.
How many ads do we need?
Four to six clearly different approaches per campaign. Different means another promise, another opening, another format — not the same image in a new colour. Delivery can only choose between things that genuinely differ. Every two weeks we replace what is not carrying.
What about GDPR and the cookie banner?
Without consent no personal events may go to Meta — that applies to the pixel, the Conversions API and Advanced Matching alike. We set the path up server-side with a consent check and deduplication and document what is transmitted when. The legal assessment is your counsel's call, not ours.
Why do our leads never become customers?
Usually because the account is only told that a form was submitted. Delivery then optimises for people who like filling in forms. As soon as the CRM reports back which lead became a conversation, delivery shifts — that is the strongest lever and the one most often missing.
Do you also mean ads in Meta search?
Yes. Ads in Facebook and Instagram search results run through the same campaign structure and are delivered as a placement under Advantage+. We do not treat them as a separate product but as one placement among several — reported separately so you can see what they contribute.
Do you need finished material from us?
Helpful, but not a condition. We work with what exists and produce the missing approaches ourselves. What we do need is access to real material: photos of the work, the team and the results. Stock imagery consistently performs worse on Meta than visibly real material.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.