Create demand where nobody is searching yet.

Yes, but differently than three years ago. Fine-grained audience control is largely gone; since the Andromeda change Meta delivers broadly and finds the right people itself. What you steer is the creative and the success signal. Small budgets actually work better than before because less fine-tuning is needed — but the material needs real range.

Four to six clearly different approaches per campaign. Different means another promise, another opening, another format — not the same image in a new colour. Delivery can only choose between things that genuinely differ. Every two weeks we replace what is not carrying.

Without consent no personal events may go to Meta — that applies to the pixel, the Conversions API and Advanced Matching alike. We set the path up server-side with a consent check and deduplication and document what is transmitted when. The legal assessment is your counsel's call, not ours.

Usually because the account is only told that a form was submitted. Delivery then optimises for people who like filling in forms. As soon as the CRM reports back which lead became a conversation, delivery shifts — that is the strongest lever and the one most often missing.

Yes. Ads in Facebook and Instagram search results run through the same campaign structure and are delivered as a placement under Advantage+. We do not treat them as a separate product but as one placement among several — reported separately so you can see what they contribute.

Helpful, but not a condition. We work with what exists and produce the missing approaches ourselves. What we do need is access to real material: photos of the work, the team and the results. Stock imagery consistently performs worse on Meta than visibly real material.