Build sources AI can use as evidence.

We build press, backlinks and sources so AI systems can support claims about your company.

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What we do.

Digital PR for GEO means building external sources that make your company easier to cite. We check which sources shape the answer, define the proof that is missing and work to get that proof published.

Buyer questions

Which sources does AI use in our category?

Which claim about us needs external proof?

Which publications can support that claim?

Evidence

Source-gap analysis

PR angle and outreach material

Published source, mention or backlink

Outcome

You get external proof that supports the statements AI should understand about you.

Why it matters

Your own website is not always enough. AI systems also look for external sources that support the answer.

94%

earned media

Share of all AI citations coming from third-party sources rather than your own site (Muck Rack 2025).

+239%

visibility lift

Median gain in AI visibility for content amplified through earned-media channels (Stacker 2026).

owned media

Only this share of AI citations comes from your own website (Muck Rack 2025).

blind links

No link buying without source value. AI cites sources, not link profiles.

Without external proof, your site stands alone.

If AI answers rely on outside sources, your website alone may not be enough.

Competitors are cited by media or directories.

Your claims have no external support.

AI uses old or weak sources.

Backlinks exist, but the context is wrong.

PR becomes source work.

The goal is not noise. The goal is a source that supports a concrete claim.

Result

AI should not just find your company. AI should understand when your offer fits.

From source gap to publication.

We find where proof is missing, define the angle and build the material for outreach.

Find source

Which media, portals or pages does AI use?

Define proof

Which claim should become credible there?

Build pitch

We create topic, angle and material.

Check status

Live, crawlable, linked and findable.

What we actually do.

Source and citation-gap analysis

Digital PR angle and story

Outreach material

Press, directories or expert sources

Live-source check

What you get.

Source priority list

PR pitch and material

Publication or source target work

Mention and backlink tracking

GEO recheck

Good fit if you want implementation.

You have real proof, data or expertise.

You want source quality, not just link volume.

You can approve angles and statements quickly.

Not a fit if you only want a report.

You only want a report and no implementation.

You expect a guaranteed mention in one exact AI answer.

Your offer is not clear enough to recommend yet.

When this service is especially useful.

AI cites competitors because they have stronger external proof.

Your claims need a credible outside source.

You want GEO and backlinks to work together.

What this should not be confused with.

Classic PR

Classic PR seeks reach. GEO PR seeks citable sources.

Linkbuilding

Links are only one part. Mention, context and source quality also matter.

Owned content

Owned content is not enough when external sources shape the answer.

What it needs.

Find the strongest source gap.

Prepare the angle and proof.

Work on publication and recheck visibility.

Clear answers.

Is this classic linkbuilding?

Not only. Links help with Google, but the real goal is an external source that supports a claim about you. AI systems cite sources with substance, not domains with a good link profile.

Why does external press matter so much for AI visibility?

Because AI systems weight third-party sources far more heavily than self-promotion. Muck Rack (2025) found 94% of all AI citations come from earned media and only 6% from a company's own website. Without external proof your site remains a claim.

Can you promise publications?

No. We build the strongest source plan and the outreach material, and we pitch it. Whether an editor publishes is their decision. Anyone promising guaranteed placements is either buying them or overstating what they control.

How measurable is the earned-media effect?

The Stacker study (2026) measures a median 239% lift in AI visibility for content amplified through earned-media channels. Syndication onto news and trade sites shows the strongest effect of the formats tested.

Do you handle the outreach yourselves?

Yes, when topic, source and evidence value fit together. We do not send mass emails to media lists. Every approach is tied to a specific topic you genuinely have something substantiated to contribute to.

How long until a placement has an effect?

Publication itself takes weeks to months depending on the outlet. After that a new source usually shows up in AI answers within a few weeks, because Perplexity and Google AI re-read regularly. Not predictable, but buildable.

The services work together.

Generative Engine Optimization

We check buyer questions in ChatGPT, Perplexity, Claude and Google. If your company is missing, we build the missing evidence.

SEO with AI

We use AI to find pages that lose demand or get too few clicks. Then we improve those pages.

Website content with AI

We build service pages, articles, comparisons, FAQs, cases and product proof that answer real buying questions.

Let us check whether this service should come first.

One call is enough to see the rough direction: website, content, sources, product data or measurement.

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