Generative Engine Optimization
Make AI systems name your company.
We check buyer questions in ChatGPT, Perplexity, Claude and Google. If your company is missing, we build the missing evidence.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What Generative Engine Optimization gets you.
Generative Engine Optimization (GEO) is the work of helping ChatGPT, Perplexity, Claude and Google AI name a company for buyer questions and cite it as a source. A GEO agency tests real buyer questions across five systems and records the named providers and sources. That produces a list of missing evidence: pages without clear answers, articles without sourced numbers, and third-party sources that list competitors but not you. We build the evidence on your website and beyond it, then test the same questions again. Crawlable, server-rendered content is the foundation. In a study of 75,000 brands, Ahrefs found a 0.664 correlation between web mentions and AI Overview presence, versus 0.218 for backlinks. The GEO paper (KDD 2024) measured 30–40% relative visibility gains from sources, statistics and quotations in a single-actor lab setting. C-SEO Bench found such gains approach zero when competitors use the same tactics. No agency can guarantee one answer because outputs vary by prompt and model version.
Evidence
What the data says about Generative Engine Optimization.
- 44.2%
- Share of ChatGPT citations taken from the first third of a page.
- Source: Kevin Indig via Search Engine Land, 1.2m answers, 2026
- r = 0.664
- Correlation of web brand mentions with AI Overview visibility; backlinks: 0.218.
- Source: Ahrefs, 75,000 brands, 2025
- +30–40%
- Relative visibility from sources, statistics and quotations in a single-actor lab test.
- Source: Aggarwal et al., GEO, KDD 2024
- 24 of 4,135
- Cited domains that appeared on all five measured AI systems in our study.
- Source: getSichtbar, AI source landscape 2026
Approach
The GEO loop.
We check, build, measure and improve. Every step is tied to mentions and source strength.
Check questions
Which buyer questions do customers ask AI?
Check mentions
Are you named or is evidence missing?
Build evidence
We build pages, content, press and sources.
Measure again
We check whether AI names you more often and more clearly.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
Generative Engine Optimization in practice.
Documented projects with figure, period and the work behind them.
voids.ai - Supply-Chain SaaSMay to July 2026 · 3 months
+980 %
more organic conversions
Supply-chain SaaS
View caseVOLTH Materials - Industrieisolierung & AerogelApril to June 2026 · 3 months
11,2 Plätze
better average position
Industrial insulation & aerogel
View caseAGS IT-Service - IT-Service für ArztpraxenApril to July 2026 · 4 months
+115 %
more impressions
Healthcare IT
View caseScope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
Website content with AI
We build service pages, articles, comparisons, FAQs, cases and product proof that answer real buying questions.
Learn moreMoney-page onpage optimization
We improve sales pages: text, structure, FAQs, proof, internal links and calls to action.
Learn moreDigital PR for GEO
We build press, backlinks and sources so AI systems can support claims about your company.
Learn moreReddit SEO
We find Reddit threads where buyers ask real questions. Then we write helpful replies that a human reviews and posts.
Learn moreAgentic Purchase
We prepare PDFs, articles, spreadsheets and product information so purchasing agents can use them.
Learn moreShopify GEO
We improve Shopify products, categories, content and feeds for Google and AI answers.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about Generative Engine Optimization.
Is GEO just the new SEO?
No, GEO does not replace SEO. C-SEO Bench shows that rank in the underlying search layer remains decisive for source selection. At the same time, AI citations overlap Google's top ten by only about 12% on average. Each channel therefore needs its own measurement.
Can you guarantee mentions?
No, and nobody can do so honestly. AI answers vary by query and model version. We show where you are missing, build supported content and measure again. The GEO paper links this evidence to higher visibility only in a single-actor lab test, not to guaranteed mentions.
What comes first?
First we check real buyer questions, the providers named and the sources cited. Then we build the strongest missing piece of evidence. The order comes from your data, not from a standard package.
Which content gets cited by AI most often?
Supported, self-contained passages are the most defensible format. The GEO paper (KDD 2024) measured 30–40% relative visibility gains from sources, statistics and quotations in a single-actor lab test. C-SEO Bench found that this advantage approaches zero when competitors use the same tactics.
How long until something moves?
There is no reliable universal timeframe. It depends on when search indexes and AI systems re-read the changed content and how stable the answers are. A meaningful trend requires several measurement points with the same questions and a dated record of the changes made between them.
Is optimising our own website enough?
No. Your website is the technical and content foundation, but external sources confirm a brand beyond its own claims. In a 75,000-brand study, Ahrefs found a stronger correlation between web mentions and AI Overview presence than between backlinks and presence. That is an association, not proof of causation.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.