We build it, not just the plan for it.

Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.

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What we do.

We build websites, stores and custom software with the same stack we run our own products on. The evidence is two shipped systems: the getSichtbar platform and SPHEN.AI, a Shopify app for SEO and GEO that we developed together with NICCOS GmbH.

BUILDDefine purposeBuild structureSystemLiveMeasurableHanded overBuilt, measured and handed over to you.

01

Buyer questions

Who builds us a website that works for AI and Google?
Who develops a custom Shopify app for us?
Can we get the build and the visibility from one team?

02

Evidence

SPHEN.AI — our own Shopify app for SEO and GEO
The getSichtbar platform with its own measurement and content engine
Customer projects with measured visibility development

03

Outcome

You get a working system that is measurable, belongs to you and can be run without us.

Why it matters

We do not recommend technology we do not run ourselves. Our platform and the Shopify app SPHEN.AI are in production with real customers.

2

own products

The getSichtbar platform and the Shopify app SPHEN.AI are built and operated by us.

+8.4%

per 0.1 seconds

Retail conversion lift per 0.1s faster load time (Google and Deloitte, 2020).

1

team

Build and visibility come from the same people, with no handover loss.

Beautifully built, impossible to find.

Many websites come out of a design process and get visibility bolted on afterwards. By then structure, schema and load-time budget are missing in exactly the places Google and AI systems read. Fixing that later costs more than planning it during the build.

The new site looks good but ranks worse than the old one.
Content cannot be changed without a developer.
Load time and Core Web Vitals were never measured.
The agency that built it cannot judge visibility.

Building and being findable are the same job.

Structure, schema, load time and content are created during the build, not after it. We do both because they belong together.

Result

AI should not just find your company. AI should understand when your offer fits.

How we build.

From purpose to running system. Measurability is part of the plan, not a later project.

01

Define the purpose

What should the system do, for whom, and how is it measured?

02

Build the structure

Site structure, schema and content that AI and Google can read.

03

Develop

Implementation with measured load time and editable content.

04

Hand over

Access, documentation and measurement stay with you.

What we actually do.

Websites and landing pages with clean structure and schema
Shopify stores, rebuilds and custom Shopify apps
Custom software and internal tools
Integration with existing systems through their interfaces
Measurement setup for load time, visibility and conversions
Handover with documentation and access for your team

What you get.

Running system in production
Editable content without developer dependency
Measurement setup for load time and visibility
Technical documentation
Access to code and hosting

Good fit if you want implementation.

There is a clear purpose and someone who decides.
The system should belong to you and be measurable.
Build and visibility should come from one team.

Not a fit if you only want a report.

You only want a report and no implementation.
You expect a guaranteed mention in one exact AI answer.
Your offer is not clear enough to recommend yet.

When this service is especially useful.

The website needs a rebuild and has to be findable afterwards.
You need a custom Shopify app or store extension.
An internal process needs its own tool.

What this should not be confused with.

Design agency

Delivers the look and passes visibility to someone else. We own both.

Software house

Builds cleanly but rarely measures findability or conversion. We build the measurement in.

Website builder

Fast and cheap, but limited on structure, schema and integrations.

What it needs.

Landing pages and small systems within a few weeks.
Stores, apps and custom software depending on scope.
Measurement runs from the first day live.

Clear answers.

What have you built yourselves?

The getSichtbar platform with its own measurement and content engine, and SPHEN.AI, a Shopify app for SEO and GEO developed with NICCOS GmbH. The app audits catalog gaps, drafts improvements, lets merchants approve every change and writes approved updates back to Shopify.

Why does a visibility agency build software?

Because structure, schema and load time are created during the build, not after. When development and visibility sit in two companies, responsibility falls between them. Here the same team that writes the code judges whether the result can be found.

Do I own the result?

Yes. You get access to code, hosting and content plus technical documentation. The system has to be operable without us — that is part of the handover, not a paid extra.

Which technology do you work with?

Mostly Next.js and React with Postgres for websites and applications, and Shopify including custom apps and theme extensions for stores. If your team already runs a different stack, we build inside it rather than selling you a migration.

Do you take over existing systems?

Yes, after a technical review. We look at the code, dependencies and measurement setup and say honestly whether extending or rebuilding is cheaper. For badly outdated systems a rebuild is often the less expensive option.

Do you build without an ongoing retainer?

Yes. Build and retainer are booked separately. Without ongoing measurement you only see the launch and not the effect, which is why we include the measurement setup either way, even if you evaluate it yourself.

Let us check whether this service should come first.

One call is enough to see the rough direction: website, content, sources, product data or measurement.