GEO guide
How brands become the answer.
The practical version: AI systems recommend brands when they understand what you do, trust the evidence and can retrieve strong sources at the moment of the question.
What GEO means
Generative Engine Optimization is the work of becoming understandable, trustworthy and citable for AI systems.
What answer engines use
They combine web pages, structured data, brand mentions, local profiles, reviews, trusted sources and retrieval systems.
What to improve first
Start with entity clarity, crawlability, schema, high-intent question coverage and external references that confirm your claims.
How to measure it
Track mentions, recommendation position, sentiment, hallucinations, cited sources and competitor share of voice by prompt.
Next step
See what AI says when buyers ask for you.
We show current mentions, competitor gaps, source weaknesses and the first actions worth shipping.