SEO and GEO for Shopify. As an app, with us behind it.

SPHEN.AI is our Shopify app for catalog SEO and GEO work: find gaps, review drafts, approve, measure. As software alone or with us as the agency behind it.

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What exactly do we do?

SPHEN.AI is a Shopify app by getSichtbar and NICCOS: it syncs your catalog, finds concrete SEO and GEO gaps per product, prepares AI-assisted drafts and only applies changes after your approval. Then it measures visibility in Google and AI shopping.

SHOPIFY GEOCategoryProductAIBuyShop pages explain products for Google and AI.

01

Buyer questions

Which products are missing from AI shopping answers?
Which product data is incomplete or contradictory?
What did the last change do for visibility?

02

Evidence

Catalog audit with gaps per product
Reviewable drafts instead of silent auto-changes
Visibility measurement after every approval

03

Outcome

Your catalog becomes complete, consistent and measurably more visible, product by product — without software changing anything unasked.

Why it matters

With hundreds of products, catalog SEO does not fail on knowledge but on volume. Software scales the work — approval stays with you.

2 companies

one product

SPHEN.AI is built and run jointly by getSichtbar and NICCOS — agency practice and product development in one.

0

silent changes

No draft goes live without approval. Every change is traceable.

per product

measurable

Visibility is measured per product, not as a store average.

2 models

app or agency

Use it yourself or have us run it — same software, your setup decides.

Catalog maintenance in the dark.

Shopify catalogs grow faster than any team can follow. Descriptions are missing, attributes contradict each other, and nobody knows which change did what. Auto-optimisers make it worse: they silently change hundreds of products and nobody can trace it.

Products live without descriptions or with duplicates.
Feed, schema and product page say different things.
AI shopping names competitor products instead of yours.
Nobody knows which change had impact.

Software for the volume, approval for the control.

SPHEN.AI separates what software does well from what people must decide. The app finds gaps across the whole catalog and prepares drafts. Nothing goes live without review and approval. And if you do not want to do the work yourself, we do it — the same app, with us as the agency behind it.

Result

AI should not just find your company. AI should understand when your offer fits.

The SPHEN workflow.

Five steps, each traceable.

01

Sync catalog

Products, variants and content come straight from Shopify.

02

Find gaps

Audit per product: missing data, weak descriptions, contradictions.

03

Build drafts

AI-assisted suggestions — as drafts, never straight to live.

04

Approve

You review and approve. Only then does anything change.

05

Measure

Visibility in Google and AI shopping, traceable per product.

What work does it involve?

SPHEN.AI app access for your store
Catalog audit across all products
AI-assisted drafts with approval workflow
Optional: we run review and maintenance as your agency
Visibility measurement in Google and AI shopping

What do you receive?

Configured app with catalog sync
Gap list per product
Ready drafts in the review board
Monthly visibility measurement

Who is this for?

You sell through Shopify.
You want to keep control over every change.
You treat product data as ongoing work, not a one-off project.

Who is this not for?

You only want a report and no implementation.
You expect a guaranteed mention in one exact AI answer.
Your offer is not clear enough to recommend yet.

When is this service strongest?

Your catalog has hundreds of products and maintenance cannot keep up.
You want AI support but no silent bulk changes.
You want to know what every change does for visibility.

What is this often confused with?

SEO auto-optimisers

Change silently and in bulk. SPHEN.AI builds drafts and waits for your approval.

Shopify GEO as a service

Our Shopify GEO service uses SPHEN.AI as its tool. The app alone is the self-serve mode.

Hiring a copywriter

Works up to 50 products. Beyond that you need audit, prioritisation and measurement — that is the app.

What does it require?

Setup with catalog sync at the start.
Then ongoing: review gaps, approve drafts.
In the agency model we take over the ongoing work.

What do people ask most?

What exactly is SPHEN.AI?

A Shopify app for SEO and GEO work on the product catalog, built and run by getSichtbar and NICCOS. It syncs the catalog, finds gaps, prepares drafts and measures visibility — changes only go live after your approval.

App or agency service — what is the difference?

Same software, two operating models. As an app your team works with it directly. In the agency model we run audit, drafts and maintenance and you only approve. Switching is possible at any time.

Does the app change anything without my knowledge?

No. Every suggestion is a draft in the review board. Only approved changes go live, and every change stays traceable.

What does the app measure?

Visibility in Google and in AI shopping, per product. You see whether an approved change had impact — instead of guessing from a store average.

Who is this not for?

Stores with a handful of products — manual work is faster there. And anyone who wants bulk auto-optimisation without review: we deliberately do not build that.

Should this service come first for you?

One call is enough to see the rough direction: website, content, sources, product data or measurement.