Conversion Optimisation
More revenue from the traffic you already pay for.
We find where visitors drop out and rebuild those steps. Measured, not decided by taste.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What Conversion Optimisation gets you.
Conversion optimisation means we measure where visitors leave your funnel, rebuild the strongest drop-off point and check the effect against real conversions. Baymard Institute (2025) puts the average cart abandonment rate at 70.19%, and finds large stores can lift conversion by an average of 35.26% through better checkout design alone.
Approach
The conversion loop.
Measure, rank, rebuild, re-measure. Every change has to prove its effect.
Measure the funnel
Where exactly do visitors leave, and how many?
Find the cause
Is it load time, forms, price, trust or mobile usability?
Rebuild
The strongest drop-off point gets touched first.
Re-measure
Effect on conversions, not on clicks.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
Conversion Optimisation in practice.
Documented projects with figure, period and the work behind them.
Niccos - Shopify & E-CommerceMay to July 2026 · 3 months
+761 %
more impressions
Shopify & e-commerce
View case
Zahnzentrum St. Georg - ZahnarztpraxisMay to July 2026 · 3 months
+191 %
more clicks
Dental practice
View case
MAYKS Fahrschulen - FahrschulgruppeMay to July 2026 · 3 months
+66 %
more impressions
Driving school group
View caseScope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
AI Strategy Consulting
We work with the management team to find where AI actually moves money in your business model — and where it only burns budget.
Learn moreAI Automation & Agents
We automate the recurring steps that eat your capacity — with AI agents wired into the systems you already run.
Learn moreWebsite and Software Development
Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.
Learn moreLLM market research for enterprises
We measure the answer market of a category: which providers AI names for real buying questions, what those answers rest on and where competitors stand.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about Conversion Optimisation.
How much traffic does conversion optimisation need?
Clean A/B tests need a few thousand sessions per month on the buying path. Below that we work with funnel analysis, load time measurement and known usability findings instead of tests, which produces more reliable decisions at low volume than an underpowered test.
What is the most common reason for checkout abandonment?
Unexpected extra costs. Baymard Institute (2025) found 39% of buyers abandon for that reason. Next comes a process that is too long or too complicated: nearly one in five buyers left a cart for that reason in the last quarter.
How are load time and conversion connected?
Directly. The Google and Deloitte study „Milliseconds Make Millions“, covering 37 brands, found 0.1 seconds of faster mobile load time raised retail conversion by 8.4% and average order value by 9.2%. That is why we measure Core Web Vitals on the buying paths.
Do you change the site yourselves or only advise?
We implement. Recommendations without implementation sit in a document and cannot be measured. If your team prefers to build, we specify the rebuilds so they can be done without follow-up questions and we take over the measurement.
How do you measure success?
On conversions: orders, qualified enquiries or bookings, depending on your model. Not on click rate or time on page. Before the first rebuild we record the baseline so the change stays attributable later.
Does conversion work conflict with SEO or GEO?
Rarely, when both are planned together. Shorter copy can cost rankings if you delete the evidence along with it. We keep the evidence and change layout, forms and load time instead, which helps both sides at once.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.