Google Ads
Enquiries from Google, not an invoice for clicks.
We build Google Ads accounts for small companies: conversion data first, then structure and bidding. Measured in enquiries, not clicks.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What Google Ads for small companies gets you.
Google Ads for small companies now works differently: the bidding system decides, not the keyword list. So we fix conversion measurement first, feed it quality signals from your CRM and build the campaigns around that. AI Max became generally available in April 2026 and replaced classic Dynamic Search Ads — accounts that are still just keyword lists are playing against a system that no longer works that way.
Approach
How we build an account.
Four steps, always in this order. The first is the one most people skip.
Define conversions
What counts as a real enquiry, and what is just a click on the contact page?
Report quality back
From the CRM into the account: which enquiry became a quote?
Build structure
Campaigns by offer and margin, not by keyword alphabet.
Work the search terms
Read weekly, exclude, refine. This still matters under AI Max.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
Google Ads for small companies in practice.
Documented projects with figure, period and the work behind them.
Niccos - Shopify & E-CommerceMay to July 2026 · 3 months
+761 %
more impressions
Shopify & e-commerce
View caseAGS IT-Service - IT-Service für ArztpraxenApril to July 2026 · 4 months
+115 %
more impressions
Healthcare IT
View case
Zahnzentrum St. Georg - ZahnarztpraxisMay to July 2026 · 3 months
+191 %
more clicks
Dental practice
View caseScope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
AI Strategy Consulting
We work with the management team to find where AI actually moves money in your business model — and where it only burns budget.
Learn moreAI Automation & Agents
We automate the recurring steps that eat your capacity — with AI agents wired into the systems you already run.
Learn moreConversion Optimisation
We find where visitors drop out and rebuild those steps. Measured, not decided by taste.
Learn moreWebsite and Software Development
Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.
Learn moreLLM market research for enterprises
We measure the answer market of a category: which providers AI names for real buying questions, what those answers rest on and where competitors stand.
Learn moreMeta Ads for small companies
Facebook and Instagram for small companies: enough creative, clean signals, honest lead quality. No endless run of the same ad.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about Google Ads for small companies.
Are Google Ads worth it for a small company?
If people actively search for your offer and the margin can carry an enquiry: yes. If nobody searches for the service, Google Ads is the wrong tool — demand has to be created first, and Meta Ads or content do that better. We say so before the start, not after three months.
What is the minimum budget?
For reliable data usually from around €1,000 a month, more in categories with high click prices. Below that the bidding system collects too few conversions to learn from and the account swings. With smaller budgets we deliberately run tighter: fewer campaigns, narrower delivery, more manual control.
Should we run Performance Max?
Only with clean conversion measurement, and only once search campaigns prove enquiries pay off. Performance Max became far more transparent in 2026, but it still distributes budget across channels on its own. Without a reliable target signal it only amplifies what was measured wrong.
What does AI Max change for our account?
AI Max became generally available in April 2026 and extends search campaigns with AI-generated copy and broader query matching; classic Dynamic Search Ads fold into it. In practice the keyword list steers less and exclusion lists and conversion quality steer more. That is exactly where we work.
Do we keep the account if we stop?
Yes. The account is yours and we work with access to it. Campaigns, ad copy, lists and measurement configuration stay with you, documentation included. We do not build inside an agency account you cannot get your work back out of.
How does this connect to SEO and AI visibility?
Ads show you within weeks which queries lead to enquiries. That is the best possible brief for which pages and content to build organically. We feed the account's search term data straight into SEO and GEO work — ads buy reach, organic work keeps it.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.