ChatGPT Ads
Advertising inside the answer your customers read.
ChatGPT Ads became self-serve in Germany in September 2026. We set them up carefully — small budget, clear measurement, and none of the promises nobody can back yet.
Selected brands we support with visibility, demand and systems
Niccos — Shopify & e-commerce
Ad Specialist — Performance marketing agency
NEONA — Designer lighting & e-commerce
voids.ai — Supply-chain SaaS
SPIELMANN Steuerberatung GmbH — Tax consulting
William Walker — Premium dog accessories
VOLTH Materials — Industrial insulation & aerogel
AGS IT-Service — Healthcare IT services
Seedwise — Grant consulting
Campus Five — AI consulting & automationShort answer
What ChatGPT Ads gets you.
ChatGPT Ads are paid placements inside ChatGPT answers. Through the Ads Manager they became self-serve across Europe at the end of August 2026, with Germany, Austria and Switzerland listed from early September. In the EU delivery is contextual only: no personalisation, no behavioural data, steered by descriptive context hints rather than keywords. The key point: buying a placement does not make you the recommendation — the ad and the organic answer are separate layers.
Approach
How we open the channel.
Four steps with a defined stopping point. If it does not carry, we say so.
Describe buying situations
Context hints are not keywords: they describe need and conversational setting.
Start small
A test budget with a hard cap and a stop criterion agreed in advance.
Measure separately
Paid placement and organic mention never merge into one number.
Decide
After the test there is a recommendation: scale, hold or drop.
Process
How working with us goes.
Four steps from the first call to ongoing delivery. The process is the same for every service.
- 01
First call
In 15 minutes we clarify your category, your goal and where you stand in Google and in AI answers today.
- 02
Analysis
Our platform runs real buying questions through ChatGPT, Gemini, Perplexity, Claude and Google and shows which providers get named and which evidence you are missing.
- 03
Plan
You receive a prioritised plan with sequence, effort and expected impact. Then you decide whether we work together.
- 04
Delivery
We implement, measure mentions, rankings and traffic every month and report in a shared Slack channel.
Results
ChatGPT Ads in practice.
Documented projects with figure, period and the work behind them.
Niccos - Shopify & E-CommerceMay to July 2026 · 3 months
+761 %
more impressions
Shopify & e-commerce
View caseAGS IT-Service - IT-Service für ArztpraxenApril to July 2026 · 4 months
+115 %
more impressions
Healthcare IT
View case
Zahnzentrum St. Georg - ZahnarztpraxisMay to July 2026 · 3 months
+191 %
more clicks
Dental practice
View caseScope
What we implement.
Result
What you receive.
Good fit
Who this service fits.
Not a fit
When another solution makes more sense.
More services
Which services work together here?
AI Strategy Consulting
We work with the management team to find where AI actually moves money in your business model — and where it only burns budget.
Learn moreAI Automation & Agents
We automate the recurring steps that eat your capacity — with AI agents wired into the systems you already run.
Learn moreConversion Optimisation
We find where visitors drop out and rebuild those steps. Measured, not decided by taste.
Learn moreWebsite and Software Development
Websites, stores and custom software. We built our own platform and the Shopify app SPHEN.AI ourselves.
Learn moreLLM market research for enterprises
We measure the answer market of a category: which providers AI names for real buying questions, what those answers rest on and where competitors stand.
Learn moreGoogle Ads for small companies
We build Google Ads accounts for small companies: conversion data first, then structure and bidding. Measured in enquiries, not clicks.
Learn moreTestimonials
What our clients say.
Quotes from founders and managing directors we work with. Where a case exists, the number sits next to it.
“No fuckin way, Felix Ament is the GOAT. Within weeks, NICCOS was #1 on ChatGPT and Claude. Our organic inbound leads have exploded thanks to getSichtbar.”
+761 %
more impressions
May to July 2026 · 3 months
“In the first month, the first request came in with the line: 'ChatGPT recommended you to me.' That is exactly why we use getSichtbar.”
+980 %
more organic conversions
May to July 2026 · 3 months
Common questions about ChatGPT Ads.
Can you already run ChatGPT ads in Germany?
Yes. OpenAI opened self-serve access to the Ads Manager for Europe at the end of August 2026, with Germany, Austria and Switzerland listed from early September. Before that, buying ran only through large agency partners. The channel is bookable, but very young — there are no reliable category figures here yet.
What do ads in ChatGPT cost?
The minimum daily budget is 25 US dollars. OpenAI suggests entry bids of three to five US dollars per click, and reported CPMs sit roughly between 25 and 60 US dollars. Buying runs on CPM, CPC or oCPC in a second-price auction where ad quality also affects placement.
Will an ad get us into the AI recommendations?
No, and this is the most important point. OpenAI keeps the placement and the answer apart: ads do not influence which providers ChatGPT names organically. Analyses show the advertiser appears in the organic answer only 5.4% of the time and is cited in 3.3%. Being named has to be earned through evidence — that is GEO work, not media buying.
How does targeting work in the EU?
Contextually only. OpenAI does not offer personalised advertising in the European Economic Area or Switzerland; selection follows the running conversation, coarse region and language. Steering happens through context hints that describe need and conversational setting. They contain terms but do not behave like exact-match keywords.
What does the advertiser see about users?
Very little, by design. Advertisers get no access to conversations, histories, names, email addresses, precise locations or IP addresses. What comes back is aggregated, non-identifying performance data such as impressions and clicks. Anyone using OpenAI Pixel, the Conversions API or Advanced Matching has to check the consent obligations themselves.
Should we do this now or wait?
It depends on whether your customers research in ChatGPT, and that can be checked. If they do, a limited test makes sense now while competition for placements is still thin. If they do not, waiting is the cheaper decision. What we do not recommend: pushing budget into ads while no organic mention exists — stop the budget and visibility is back to zero within two days.
First call
Talk to us about your visibility.
15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.
What happens in the call
- We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
- We show which sources support those answers and where competitors stand.
- We name the evidence your brand is missing today.
- You get the next step with the biggest effect. No obligation.