William Walker: +60 % more impressions.

How an established product range grew through category and guide pages. Period: June to August 2026 · 3 months.

Premium dog accessories

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At a glance

Client: William Walker
Industry: Premium dog accessories
Location: Hamburg
Period: June to August 2026 · 3 months
Primary result: +60 % more impressions
Data sources: Google Search Console, Google Analytics 4

June to August 2026 · 3 months

+60 %

more impressions

ImpressionsClicks

JuneAugust

Premium dog accessories

How an established product range grew through category and guide pages.

+19 %
more clicks: +38 %
more organic sessions: 1 Platz
better average position

What we worked on

Expanded categories and guides around searches close to a purchase.
Structured product, category and brand entities for organic and AI search.
Scaled strategic SEO across an established e-commerce range.

Meet William Walker.

William Walker sells premium dog accessories through its own established online store. Customers search by product type, material and advice topics.

Where the project started.

Categories and guides only partly covered searches close to a purchase.

Products, categories and the brand were not structured as entities for Google and AI.

An established range needed growth beyond brand searches.

What we set out to achieve.

Expand categories and guides for buying questions.

Structure products, categories and the brand for organic and AI search.

Increase impressions from non-brand searches measurably.

What we did.

Categories and guides

Expanded the structure for buying questions and linked guides to categories.

Entities

Structured product, category and brand entities for organic and AI search.

Scale

Applied strategic SEO across the range and measured progress monthly.

What changed.

First month compared with the last month of the period.

+60 %

more impressions

+19 %

more clicks

+38 %

more organic sessions

1 Platz

better average position

What the results tell us.

Even an established range can grow when categories and guides answer buying questions together. Impressions rose 60% in three months.

Want results like these for your business?

15 minutes, straight from the calendar. Before the call we check which providers AI names in your category and bring the result.

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What happens in the call

We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
We show which sources support those answers and where competitors stand.
We name the evidence your brand is missing today.
You get the next step with the biggest effect. No obligation.