NEONA: +315 % more conversions from AI assistants.

How a lighting store used Sphen to reach more buyers through ChatGPT, Gemini and Perplexity. Period: June to August 2026 · 3 months.

Designer lighting & e-commerce

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At a glance

Client: NEONA
Industry: Designer lighting & e-commerce
Location: Leverkusen
Period: June to August 2026 · 3 months
Primary result: +315 % more conversions from AI assistants
Data sources: Google Analytics 4, getSichtbar AI visibility measurement

June to August 2026 · 3 months

+315 %

more conversions from AI assistants

Organic sessions

JuneAugust

Designer lighting & e-commerce

How a lighting store used Sphen to reach more buyers through ChatGPT, Gemini and Perplexity.

AI visibility since April 2026: +8 pts

+150 %
more visits from AI assistants

What we worked on

Set up Sphen in the Shopify store and made products readable to AI shopping assistants.
Tracked daily how ChatGPT, Gemini and Perplexity mention, price and link to products.
Prioritized product data and content improvements based on the gaps found.

NEONA's AI visibility since tracking began.

From April 2026 to September 2026, as of 28 September 2026. Measured with buying questions in ChatGPT, Claude, Perplexity and Gemini, plus Gemini with Google Search. Changes are in percentage points.

+8 pts

AI visibility score

-1 pts

Share of AI answers mentioning the brand

+2 pts

Share of AI answers linking to the website as a source

generally positive

Sentiment of mentions in the last month

No AI system changed by at least 5 points in mentions. How we measure AI visibility

Meet NEONA.

NEONA is a Shopify store for designer lighting. Buyers compare lights by style, room and brand, and increasingly ask AI assistants for advice.

Where the project started.

AI assistants rarely named NEONA's products for buying questions or sent buyers to other retailers.

Product data was only partly readable by AI shopping assistants.

There was no measurement of how ChatGPT, Gemini and Perplexity presented the store.

What we set out to achieve.

Make products readable and purchasable through AI shopping assistants.

Track mentions, prices and destination shops by product and AI system.

Increase visits and conversions from AI assistants measurably.

What we did.

Sphen

Set up Sphen in the Shopify store and prepared product data for AI shopping assistants.

Measurement

Checked daily how AI systems mentioned, priced and linked to products.

Improvements

Turned the gaps into prioritized tasks for product data and content.

What changed.

First month compared with the last month of the period.

+315 %

more conversions from AI assistants

+150 %

more visits from AI assistants

What the results tell us.

AI shopping can be measured. In the first full month with Sphen, conversions from AI assistants were more than four times those of the month before launch.

Want results like these for your business?

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What happens in the call

We show which providers ChatGPT, Gemini, Perplexity and Google name for buying questions in your category.
We show which sources support those answers and where competitors stand.
We name the evidence your brand is missing today.
You get the next step with the biggest effect. No obligation.